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WorkRestaurant2026
Brasa

Brand identity, website, food content and a review-request flow for a family-run Cuban restaurant.

  • Brand identity
  • Website & menu
  • Food content
  • Email
  • Reservation automation
  • SEO
Family-style table, hands reaching in
01The film

The brief

There's great Cuban food out there, and plenty of tourist traps. Brasa had the cooking, wood fire and family recipes, but online it looked like everyone else: blurry menu photos and no way to book a table. Make it feel like Sunday dinner at full volume: giant condensed type, handwritten notes, flash photos of real people eating, and every page ends at a reservation.

In the film

  • Identity
  • Photography
  • Instagram & highlights
  • Website
  • 15s ad
  • Automation
  • Local SEO
02Website

Designed for phones first. Scroll to see the full homepage.

Brasa
Book
Bra
sa.
A hand holding a pressed Cuban sandwich

el cubano.
hecho a mano ↙

Lechón ✺ Croquetas ✺ Mojo ✺ Maduros ✺ Flan ✺ Cafecito ✺ Lechón ✺ Croquetas ✺ Mojo ✺ Maduros ✺ Flan ✺ Cafecito ✺

la historia

Our abuela's recipes. A fire lit at noon. A table big enough for everyone you love.

Everything that leaves our kitchen touches the fire: slow-roasted pork, charred plantains, even the pineapple in your mojito.

Cooks with mariquitas

the mariquita
boys →

Guest laughing at the table

Came for
dinner.
Stayed till
close.

-brasa

El menú

todo pasa por el fuego

Para picar

Croquetas, mariquitas, yuca frita with mojo.

Starters

Del fuego

Lechón, churrasco and whole fish over oak.

Wood fire

Acompañantes

Moros, maduros, tostones, avocado salad.

Sides

Postres

Flan de coco, tres leches, pastelitos.

Dessert

Café & cocteles

Cortadito, mojitos and a rum list worth the trip.

Bar
Mojo poured over lechón

mojo
moment.

Pasa, siéntate.

Guava cocktail and lime

guava + lime

A stack of handmade bowls

hecho a mano

Fire, family
& Cuban food.

Rafa Brito, chef-owner

Chef & owner

Rafa Brito

“I cook the way my family ate on Sundays: too much food, one big table, nobody leaves hungry.”

Grew up above his grandmother's kitchen. Cooked in restaurants for years before bringing the family recipes home, over wood.

Abuela Marta with her flan

Recipes, flan & final say

Abuela Marta

“If the flan doesn't shake, it goes back in.”

Wrote every recipe on the menu. Still tastes the mojo every morning at eleven.

Family-style table, hands reaching in

every sunday · 12 PM

Domingo
familiar

Every Sunday from noon, we fire up the whole pig and bring the food out family-style: lechón, moros, maduros and flan for the table. Bring the abuelos. Bring the kids. Bring an appetite.

Reserve a Sunday table →

Preguntas

Do you take reservations?

Yes, online or by phone. Walk-ins are welcome at the bar.

Can you host private events?

Our back room seats up to 40 for birthdays, rehearsal dinners and company nights.

Do you have vegetarian options?

Yes: black beans, maduros, yuca, avocado salad and a veggie plate from the fire.

te esperamos

Save a seat
at the table.

Book a table →
Brasa
Hablamos españolMade by Vinzue
Scroll the site0%
03Automation

Trigger · A table is booked online. This is a working demo: tap the highlighted replies, or just watch.

Brasa

SMS · replies instantly

Message…

The flow · runs 24/7

  1. 01

    Table booked

    Website, Google or Instagram

  2. 02

    Confirmation

    SMS with occasion question

  3. 03

    Kitchen note

    Birthdays and allergies flagged

  4. 04

    Day-of reminder

    Cuts no-shows

  5. 05

    Feedback

    2 hours after the meal

  6. 06

    Review link

    Sent to every guest, no gating

  7. 07

    Manager alert

    Low scores reach a human fast

OpenTableTwilio SMSGoogle Business ProfileKlaviyo

04SEO & local visibility

Turn on each part of the SEO plan to see how it moves the search results.

Visibility score

6

Brasa is ranking #19 (page 2). Turn them on →

JSON-LD · Restaurant○ Not installed
<script type="application/ld+json">
{  "@context": "https://schema.org",  "@type": "Restaurant",  "name": "Brasa",  "servesCuisine": [    "Cuban",    "Latin American"  ],  "acceptsReservations": true,  "menu": "https://brasakitchen.com/menu"}</script>

Core Web Vitals · mobile

LCP · load

4.8s

Needs work

INP · response

420ms

Needs work

CLS · stability

0.28

Needs work

Keyword → page map

Cuban restaurant near meLocal · high intent/
best Cuban foodComparison/story
private dining Cuban restaurantEvents/private-dining
lechón asadoDish · high intent/menu
restaurante cubano cerca de míSpanish · local/es

Simulated strategy preview. Not real ranking data.

05Deliverables

  1. 01Logo, stamp & brand guidelines
  2. 02Website with live menu
  3. 03Food photography art direction
  4. 04Monthly content calendar
  5. 05Event & Sunday email campaigns
  6. 06Reservation-to-review SMS loop
  7. 07Google Business Profile + local SEO
  8. 0815s Reel ad

Book a free callStart now

Brasa is a self-initiated project by Vinzue, created to show our process across identity, web, content, automation and SEO.

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