← All work
WorkGym & fitness2026
FFORGE

Brand identity, website, social content and a free-week sign-up flow for a strength gym.

  • Brand identity
  • Website
  • Social content
  • Paid social
  • SMS automation
  • SEO
Chalked hands on a barbell
01The film

The brief

Big-box gyms compete on price and boutique studios compete on vibes. Forge needed to own a clear position, serious strength training that still feels like a crew, and turn a growing Instagram following into paying members. Make the whole brand feel like a training log: numbered, direct and loud. One volt-lime colour is used only where it counts, on the thing you should do next.

In the film

  • Identity
  • Photography
  • Instagram & highlights
  • Website
  • 15s ad
  • Automation
  • Local SEO
02Website

Designed for phones first. Scroll to see the full homepage.

FFORGE
Join

Strength & conditioning · Open 5 AM – 10 PM

Show up.
Forge on.

Woman with medicine ball
5 AM
crew.

Strength, conditioning and coaching. Open 5 AM to 10 PM.

Coached classes.
Heavy iron. Real crew.

No mirrors-and-machines maze. Just coached classes, heavy iron and people who notice when you don't show up.

Join today

Training

See all ➝
Chalked hands on a barbell
Strength➝
6 AM kettlebell class
Group conditioning➝
Coach Dani cueing a squat
Personal training➝
Sled push on turf
Push the limits

The club

Open gym+
Coached+
Personal+
Marco Díaz, founder

Meet the founder

Built by coaches,
not a franchise.

“I opened Forge for the people who'd already quit three gyms. Nobody gets lost here.” Marco Díaz

Your first week
is free.

Forge is small on purpose. Every member gets a coach who knows their name, their numbers and their excuses.

Claim a free week
Forge · Forge · Forge · Forge
FFORGE
Open 5 AM – 10 PMMade by Vinzue
Scroll the site0%
03Automation

Trigger · Free-week form on the site or a “FREE” DM. This is a working demo: tap the highlighted replies, or just watch.

F

Forge

SMS · replies instantly

Message…

The flow · runs 24/7

  1. 01

    Form or DM

    Site form, Instagram “FREE” keyword

  2. 02

    Instant SMS

    Text back in under 60 seconds

  3. 03

    Goal + schedule

    Two taps, no forms

  4. 04

    Intro booked

    Right coach, right class

  5. 05

    Day 3 check-in

    “How's the body feeling?”

  6. 06

    Day 6 offer

    Membership invite from the coach

  7. 07

    Win-back

    Day 14 nudge if they go quiet

GoHighLevelTwilio SMSMindbodyMeta Lead Ads

04SEO & local visibility

Turn on each part of the SEO plan to see how it moves the search results.

Visibility score

6

Forge is ranking #19 (page 2). Turn them on →

JSON-LD · ExerciseGym○ Not installed
<script type="application/ld+json">
{  "@context": "https://schema.org",  "@type": "ExerciseGym",  "name": "Forge",  "openingHours": "Mo-Su 05:00-22:00"}</script>

Core Web Vitals · mobile

LCP · load

4.8s

Needs work

INP · response

420ms

Needs work

CLS · stability

0.28

Needs work

Keyword → page map

gym near meLocal · high intent/
strength training programService · high intent/strength-training
personal trainer near meService · local/personal-training
gym free trialTransactional/free-week
gimnasio cerca de míSpanish · local/es

Simulated strategy preview. Not real ranking data.

05Deliverables

  1. 01Logo, badge system & brand guidelines
  2. 02Website with class schedule
  3. 03Weekly Reels + carousel system
  4. 04Meta lead ads
  5. 05Free-week SMS automation
  6. 06Member onboarding emails
  7. 07Google Business Profile + local SEO
  8. 0815s launch ad

Book a free callStart now

Forge is a self-initiated project by Vinzue, created to show our process across identity, web, content, automation and SEO.

Victor M. Gonzalez and Julio E. Munoz

Next · client · Personal injury law

View case study→

Start nowBook a free call