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WorkE-commerce · Beauty2026
solé

Brand identity, a Shopify store and social content for Solé, a lip and cheek brand.

  • Brand identity
  • Shopify website
  • Product content
  • Email & SMS flows
  • Cart automation
  • E-commerce SEO
solé on glossy coral lips

Glazed donut and dewy skin

Lip tint and compact on buttered toast

01The film

The brief

A small lip and cheek brand that sold mostly through Instagram. Sales jumped on launch days and dropped off in between. A soft pink look, product photos styled with food and coffee, fun shade names, and email and text flows that keep sales going between launches.

In the film

  • Identity
  • Photography
  • Instagram & highlights
  • Website
  • 15s ad
  • Automation
  • Local SEO
02Website

Designed for phones first. Scroll to see the full homepage.

free US shipping over $40 · heat-tested
menusolé
bag (2)
Glazed donut and dewy skin

lip & cheek color,
made for the heat.

jelly tint is a sheer, hydrating lip color that holds up in the heat.

shop jelly tint

bestsellers

shop all
solé
solé
solé
solé
back in stock

jelly tint

tinted lip treatment · 4 shades

$18
add to bag +

cheek jelly

cream blush · 3 shades

$24
add to bag +

glaze

high-shine gloss · 6 shades

$20
add to bag +
Lip tint and compact on buttered toast

the set

tint + cheek + keychain case

$52
add to bag +

jelly tint · $18

four shades, one tube.

solé
pastelito
solé
sangria
solé
cafecito
solé
guava
solé on glossy coral lips

glossy,
not sticky

jelly tint goes on sheer and builds to full color. it has peptides to keep lips soft and lasts through a hot day.

new

made for the heat.

Lip tint and compact on buttered toast
Iced latte texture

new shade:
cafecito

Find your Lip + Cheek

shade quiz

what's your
undertone?

warmcoolneutralnot sure

pick one and we'll show you the shades that suit you.

@sole.beauty

follow
solé on glossy coral lips
Lip tint and compact on buttered toast
Find your Lip + Cheek
Glazed donut and dewy skin
Iced latte texture

get on the list.

updates on restocks and new shades.

email address→

shop

jelly tint

cheek jelly

glaze

the set

help

shipping

returns

faq

solé

ships across the US

made by vinzue

solé
Scroll the site0%
03Instagram

@sole.beauty. Product photos, shade guides and simple text posts, all in the brand colors.

9:41
sole.beauty
s
248
posts
18.4K
followers
311
following
Solé
Beauty, cosmetic & personal care
lip & cheek color
free US shipping over $40
shop ↓
solebeauty.com
FollowMessageContact
shop
shades
glow
how-to
faq
solé on glossy coral lips
aguasheer glitter
papayapeachy coral
sangriajuicy berry
cortaditomilky mocha
hibiscusdusty rose
coquitosoft nude pink
Find your Lip + Cheek
Lip tint and compact on buttered toast
solé

new shades are live.

Glazed donut and dewy skin

jelly tint 4 shades

solé
pastelito
solé
sangria
solé
cafecito
solé
guava
Iced latte texture

new shade: cafecito

$18

jelly tint

solé on glossy coral lips
aguasheer glitter
papayapeachy coral
sangriajuicy berry
cortaditomilky mocha
hibiscusdusty rose
coquitosoft nude pink
Find your Lip + Cheek
Lip tint and compact on buttered toast
solé

new shades are live.

Glazed donut and dewy skin

jelly tint 4 shades

solé
pastelito
solé
sangria
solé
cafecito
solé
guava
Iced latte texture

new shade: cafecito

$18

jelly tint

Posts designed by Vinzue.

04Automation

Trigger · A cart is abandoned for 1 hour. This is a working demo: tap the highlighted replies, or just watch.

s

Solé

SMS · replies instantly

Message…

The flow · runs 24/7

  1. 01

    Cart abandoned

    Shopify event, 1 hour idle

  2. 02

    SMS nudge

    Personal, with shade help

  3. 03

    Shade quiz

    Two taps, right product

  4. 04

    Email follow-up

    20 hours later, how-to video

  5. 05

    Purchase

    Flow stops the moment they buy

  6. 06

    Post-purchase

    How-to + review request

  7. 07

    Replenish

    Day 45: running low?

ShopifyKlaviyoPostscript SMSJudge.me

05SEO & local visibility

Turn on each part of the SEO plan to see how it moves the search results.

Visibility score

6

Solé is ranking #19 (page 2). Turn them on →

JSON-LD · Product○ Not installed
<script type="application/ld+json">
{  "@context": "https://schema.org",  "@type": "Product",  "name": "Jelly Tint Hydrating Lip Treatment",  "brand": {    "@type": "Brand",    "name": "Solé"  },  "offers": {    "@type": "Offer",    "price": "18.00",    "priceCurrency": "USD",    "availability": "https://schema.org/InStock"  }}</script>

Core Web Vitals · mobile

LCP · load

4.8s

Needs work

INP · response

420ms

Needs work

CLS · stability

0.28

Needs work

Keyword → page map

tinted lip treatmentProduct · commercial/products/jelly-tint
lip tint that lasts in humidityProblem · commercial/collections/lips
best lip tint for warm undertonesResearch · guide/journal/find-your-shade
cream blushProduct · commercial/products/cheek-jelly
clean beauty brandBrand · research/about

Simulated strategy preview. Not real ranking data.

06Deliverables

  1. 01Logo, packaging direction & guidelines
  2. 02Shopify storefront
  3. 03Product photography direction
  4. 04Instagram & TikTok content
  5. 05Welcome, browse & cart flows
  6. 06Launch & Black Friday campaigns
  7. 07Product + collection SEO
  8. 0825s product ad

Book a free callStart now

Solé is a self-initiated project by Vinzue, created to show our process across identity, web, content, automation and SEO.

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